Wavelength VR Ltd. Privacy Policy
Last Updated: \26/10/2025
Wavelength VR Ltd. (“Wavelength VR”, “we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our mobile applications, websites, and related services (collectively, the “Services”).
We act as the data controller for the processing of your personal data. Wavelength VR Ltd. is registered in England and Wales at \16 Elgin crescent, London, W11 2JR, Company Number \11055409.
By using our Services, you agree to the terms of this Privacy Policy and confirm that you are at least 16 years old.
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1. Information We Collect
We only collect the data necessary to deliver personalised horoscope readings and improve your experience with our Services.
Information You Provide Directly
* Account Details: Name, email address, username, and other details provided when you register.
* Voice Recordings: Short samples of your voice provided through the app for generating horoscope readings and personalisation.
* Preferences & Goals: Information about your interests and horoscope preferences.
Information Collected Automatically
* Device Information: Device ID, IP address, operating system, and browser type.
* Usage Data: Information about your interactions with the app (features used, session times, in-app purchases).
* General Location Information: To ensure correct regional content and service delivery.
* Application Logs: Records of technical events, such as errors or crashes.
Information from Third Parties
We may receive data from analytics providers and advertising partners, always subject to their own privacy policies. A list of our third-party providers can be found in Appendix A.
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2. How We Use Your Information
We process your personal data only where we have a lawful basis under UK GDPR. This may include consent, contractual necessity, or our legitimate interests.
Specifically, we use your information for:
* Providing Services: To deliver daily personalised horoscope readings based on your voice frequency.
* Service Improvement: To enhance app performance, develop new features, and personalise your experience.
* Training AI Models: To refine our proprietary voice analysis models using anonymised and aggregated voice data.
* Communication: To send updates, respond to inquiries, provide customer support, and deliver service-related notifications.
* Marketing: To send promotional offers and information about our products and partners (with your consent).
* Compliance: To meet legal obligations, resolve disputes, and enforce agreements.
We do not sell or share your voice recordings with third parties.
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3. Geolocation Data
With your consent, we may collect precise geolocation data (via GPS) to provide region-specific horoscope readings and targeted content. You can withdraw this consent at any time by disabling location permissions in your device settings.
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4. Your Rights
Under the UK GDPR, you have the following rights regarding your personal data:
* Right of Access: Request a copy of the personal data we hold about you.
* Right to Rectification: Correct any inaccurate or incomplete personal data.
* Right to Erasure: Request deletion of your personal data under certain circumstances.
* Right to Restrict Processing: Ask us to limit the way we use your data.
* Right to Data Portability: Request transfer of your personal data to you or another service provider.
* Right to Object: Object to processing based on legitimate interests or direct marketing.
* Right to Withdraw Consent: Withdraw consent for processing at any time, without affecting the lawfulness of processing prior to withdrawal.
You may exercise these rights by contacting us at [privacy@wavelengthvr.com](mailto:privacy@wavelengthvr.com). If you are unsatisfied with our response, you may lodge a complaint with the UK Information Commissioner’s Office (ICO).
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5. Data Security & Retention
We implement technical and organisational measures to protect your personal data from loss, misuse, or unauthorised access.
We retain your personal data only for as long as necessary:
* For account and service provision, while you have an active account.
* For legal and compliance purposes, as required by UK law.
* Voice recordings are retained no longer than 30 days unless you consent to extended use for AI training.
When data is no longer needed, it is securely deleted.
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6. Children’s Privacy
Our Services are intended for users 16 years and older. We do not knowingly collect personal information from children under 16. If we become aware of such data collection, we will delete it promptly.
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7. Disclosure of Information
We will not share your personal data except as described in this Policy:
* Service Providers: Companies that provide analytics, hosting, and customer support on our behalf.
* Legal Compliance: Where required by law, court order, or government regulation.
* Business Transactions: In the event of a merger, acquisition, or sale of assets.
* Aggregated/Anonymous Data: Shared with partners for research or marketing, without identifying you.
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8. Third-Party Services
Our Services may include tools from third-party providers that collect usage and analytics data. These providers may use cookies, SDKs, and APIs to process information about your device and interactions. Please see Appendix A for a list of third-party providers and their privacy notices.
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9. Changes to This Policy
We may update this Privacy Policy from time to time. Any material changes will be notified within the app or by email, and the effective date will be updated at the top of this Policy.
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10. Contact Us
If you have questions or concerns about this Privacy Policy, please contact us at:
Wavelength VR Ltd.
16 Elgin Crescent, London, W11 2JR
Email: wavelengthvr@gmail.com
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APPENDIX A: Third-Party Service Providers
We use the following third-party services for analytics and functionality support:
* Firebase (Google LLC) – Analytics & crash reporting. Privacy Policy: [https://policies.google.com/privacy](https://policies.google.com/privacy)
* AppsFlyer – Attribution and marketing analytics. Privacy Policy: [https://www.appsflyer.com/legal/privacy-policy/](https://www.appsflyer.com/legal/privacy-policy/)
* Mixpanel – Advanced analytics and user behaviour tracking. Privacy Policy: [https://mixpanel.com/legal/privacy-policy](https://mixpanel.com/legal/privacy-policy)
* Meta (Facebook, Instagram, WhatsApp) – Advertising and analytics. Privacy Policy: [https://www.facebook.com/privacy/policy](https://www.facebook.com/privacy/policy)